PROTON’s Vaccination Drive
August 25, 2021
| Geely Stories, PROTON, Zhejiang Geely Holding Group
PROTON has organised a vaccination drive for all of its staff, as they race to reach herd immunity.
Four ROARS for PROTON
June 30, 2021
| Geely Stories, PROTON, Zhejiang Geely Holding Group
At Geely, we love celebrating birthdays and on June 26 of this year, our partnership with PROTON turns four. So how has the Malaysian tiger fared in the past 12 months?
Making it Work: Geely and PROTON
June 10, 2021
| Geely Stories, PROTON, Zhejiang Geely Holding Group
Geely and PROTON – China, Malaysia, the world…
Full Marks for Safety with PROTON
December 22, 2020
| Geely Auto Group, Geely Stories, PROTON, Zhejiang Geely Holding Group
Receiving a 5-star NCAP score is never easy, but the team at PROTON make it their mission to get the perfect rating every time, most recently with the Proton X50.
“Hi Proton” – Preparing In-car Voice Assistants for Malaysia
October 15, 2020
| Geely Stories, PROTON
After its success in the domestic Chinese market, the connectivity application known as GKUI has been localised by PROTON to serve the Malaysian market, marking both its first appearance outside of China and in English.
Making a Car Ready for Malaysia: The Tropicalisation of the X70
August 25, 2020
| Geely Stories, PROTON, Zhejiang Geely Holding Group
What does it mean to 'tropicalise' a car? It takes a lot to ensure any car is suitable for the local market, especially a country that is ‘hot all year with plenty of rain’. We look at how Proton made the X70 perfectly suited to Malaysia.